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Company Profile



 

Founded in 1995 by Warne Rippon, Steelrode is a specialist steel merchant and is arguably one of the finest steel service centers in the world, providing quality and precision steel products in the form of coils, slit strip, flat steel, steel pressings and steel blanks. With over 30000 m2 of factory space, along with state of the art cutting facilities as well as one of the most advanced slitting operations in the world, we believe we provide the latest in technology to bring the customer outstanding quality and improved delivery times. Our two magnificent synchro-shear machines deliver blanks at 180 per minute along with auto stacking to ensure the product is packaged to the highest quality standards. In addition we are proud to introduce our new four high plate leveler that can level up to 16mm in mild steel and also process the new generation hard wearing steel with a width of 2150 mm and to a length of13 meters. We are also one of only eight lines in the world that can level Domex material up to12mm at a width of 2100 mm along with the new generation steel from Mittal, our supplier of choice in tm 420, 600 & 700.If you need on line pressing from coil you have come to the right place, as we can deliver components straight off coil for various applications namely automotive products, the steel drum industry and the geyser applications due to our ultra modern 800 ton press with a bed of 2200mm.

Steelrode also offers steel door and window products along with mining support products from its sister company Robmeg Steel. Steelrode employs a well-qualified and experienced team. They take pride in their work and continually strive to improve on performance. That is why Steelrode has been the fastest growing flat steel business since its inception in 1994. The company is ISO 9001:2000 accredited and distributes countrywide with a magnificent fleet of nineteen heavyduty trucks.

Our superior technical knowledge combined with innovative processes allows us to deliver

a faster turn around and give our customers competitive advantage. Steelrode has consistently been one of the fastest growing flat steel businesses in Africa. We are passionate about our business and continue to invest in cutting edge technology and the best human resources to give us maximum advantage in the steel industry. We are making inroads into the Sub Saharan steel market and are market leaders in new generation steels that are being developed and produced globally. We are currently processing 10 000 tons monthly, and have enormous capacity to increase this business in the future.

Steelrode has managed to grow its market share in the automotive industry, which has traditionally been a tough industry to penetrate. We are ISO 9001:2000 certified and have recently introduced an 800 ton online press to process steel coil straight into automotive components.

We have recently formed a new company Drumrode (Pty) Ltd that has a 51 % BE ownership. We have developed sound business relationships within the packaging industry, in particular Peninsular Drums, in the Western Cape who supply steel drums and fittings for the fruit and automotive industries. Our sister company Robmeg Steel is the countries second largest steel door and window manufacture. Robmeg Steel is a major supplier to the building industry, servicing many building DIY outlets, and is one of the major suppliers to the government RDP housing program. Steelrode is currently negotiating with Swedish steel maker SSAB, who are quality producers of a range of steel products that include hard wearing abrasion resistant steel and level steel coils. Steelrode will be the only approved service centre in Africa capable of meeting their stringent flatness specifications. Steelrode has a wonderful and committed team of “steel professionals” that go the extra mile to provide customers with a service level that is difficult to match. Steelrode employs 100 factory staff and 26 administrative staff. Steelrode has invested in the township TV concept as part of our social upliftment program; we are assisting in the upgrade of 29 parks in the township areas of Gauteng; bringing edutainment to the young kids of South Africa via satellite television. Although still a very new concept, it has been positively received. For more information on the programme visit Township TV @ www.townshiptv.co.za